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Insights

Making complex market shifts easier to understand and act on

A selection of writing on AI, customer behavior, digital change, and growth. The focus is on what is changing, why it matters, and how marketers can respond.

Featured Collection

The New CEO: Healthcare, Innovation & Customer Change

A four-part conversation with healthcare CEO Dr. Clishia Taylor on leadership, patient behavior, telehealth, emerging technology, and how healthcare organizations adapt as customer expectations and delivery models change.

The New CEO Series, Part 3: Innovation and Customers
Part 3 · Start Here

Innovation and Customers

How listening to patients, not providers, shaped a telehealth strategy that cut hospital readmissions by 87%. The clearest bridge between customer insight, technology adoption, and measurable healthcare outcomes.

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Series

My Journey Through AI

A three-part series on how the shift from structured to unstructured data is reshaping B2B personas, capped by hands-on study at MIT.

More Essays

Standalone writing